Human-Centered Systems for a New Era of Work

Advisory & Strategic Collaboration with Yelena Kreyndel

The next generation of digital organizations won’t just solve problems — they’ll reshape how people think, work, and connect.

Great design isn’t about pixels or process. It’s about intelligent systems — frameworks that align people, technology, and purpose.

For over two decades, I’ve partnered with organizations like Microsoft, Amazon, Philips, CVS Health, and Esri to transform fragmented efforts into cohesive systems that scale intelligently and serve real human needs.

From re-architecting design operations to connecting the dots between people, products, and purpose, my work helps organizations operate with clarity, humanity, and strategic intent — moving by design, not by default.

What I Help With

• Design Operations & Systems: creating intelligent structures that scale across platforms and teams — improving how people, systems, and products work together.
• Product Design Leadership: building clarity in decision-making, alignment, and execution.
• Human Systems & AI: integrating intelligence and empathy into the way teams work and innovate.

How I Work

I collaborate selectively — with leaders who value clarity, depth, and transformation over trends. I don’t take on volume; I take on vision.

Together, we’ll define what “better” means — for your teams, your systems, and the humans behind them.

Let’s Talk

If you’re building something meaningful — something that challenges how things are done and values depth over speed, let’s explore what we can create together.

You can reach me at hello @ yelenakreyndel.com
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